American Rentals ARA Leadership Conference

December 19, 2013

ARA of California members attend Leadership Conference

American Rentals - ARATony Murray, president of American Rentals in Bellflower, and Rob Pedersen, CEO of A Tool Shed in Santa Cruz, represented the ARA of California at the American Rental Association’s annual Leadership Conference in Chicago the weekend of Oct. 18-20.


Murray attended the conference to gain insight and tips from other ARA leaders about working with boards and association members. Murray also had a lot to contribute to the round-table discussions and took the opportunity to network with a variety of people. This year’s theme was The Leader in YOU, with keynote speaker Scott Greenberg, who addressed the ways in which we limit our own success and how we can overcome those self-imposed limits. Pedersen was chosen to participate during the presentation representing the outlook of a particular personality style. Greenberg also will speak during the Wednesday Morning Wake-Up Session at The Rental Show 2014 in Orlando, Fla.


American Rentals - ARAThis premier training event is a great opportunity for ARA members who are, or plan to be, in a leadership position within the ARA or the ARA of California to learn more about effective leadership, hear from renowned speakers, network with other rental business owners and receive information to take back and implement in their work with their associations.